Hotel / Resort Market

Lodging brands changing or revising their business model
Original focus on generating income through operating fees
Recent focus on licensed use of brands in residential context in exchange for future share of real estate sales
Expansion of hotel operator functions
Extending beyond hotel to include rental of resort residences and management of other operating components at project including food and beverage, spa, golf club and marina.
Investors primarily focused on luxury properties and distressed asset deal
New interest in all inclusive resorts due to value proposition for consumer
Customers and operators predominantly targeting all-inclusive and upscale properties
Luxury Competitive Set at $400 ADR with 60% Occupancy and close to $250 RevPAR in 2010
Numbers in 2011 are up 10% to 20% depending on property and jurisdiction
Total Competitive Set at $200 ADR with 70% Occupancy and close to $150 RevPAR in 2010
Numbers in 2011 are up 5% to 10% depending on property and jurisdiction