Caribbean Market


  • Caribbean is the most tourism dependent region in the world
  • Gross tourism revenues greater than 33% of exports
  • Estimated tourism employment at 2mm and more than 50% of labor force in some areas
  • 3,000 properties and more than 300,000 hotel rooms with 80% of inventory independent assets
  • Tourism is the primary foreign exchange earner exceeding traditional production sectors
  • Estimated arrivals at near 23mm via air in 2010 (equivalent to 23mm in 2007)
  • U.S. consumers make up close to 12mm visitors versus just under 5mm from Europe
  • Cruise Arrivals at 20mm in 2010 up from 1mm in 1970
  • Total tourism spending at more than $22 billion in 2010 (down from $27 Billion in 2007)
  • More than $5 billion in capital investment in 2010
  • Positive Long Term Fundamentals
  • Proximity to United States
  • Introduction of Low Cost Carriers
  • Regional Stimulus Packages
  • Relative value of vacation versus Asia and Europe
  • Perception of Caribbean as safe and stable region